Baby Favourite Shop

"Baby Favourite Shop operates as a vendor of children's clothing and various children's products, both in online and offline capacities. The business focuses on serving the children's clothing industry and has established a presence in different sales channels over the years.

Online Presence:
The company operates as an online seller through various platforms. Since February 2020, it has been utilizing Grab Food as a means to facilitate online sales. Subsequently, in June 2020, the business extended its online reach through the utilization of the Food Panda platform. Additionally, the company has maintained an online presence on Facebook since 2016, where customers can explore and purchase products. Looking forward, Baby Favourite Shop intends to establish its presence on TikTok in 2024 as a new platform for online sales.

Offline Operations:
The business is not limited to online sales and has also ventured into offline sales channels. It commenced operations in a physical establishment in 2019, functioning as a restaurant while also offering children's products. The brick-and-mortar shop aspect of the business has been operational since 2014, catering to customers seeking to purchase children's clothing and products in-person.

Market Niche:
Baby Favourite Shop positions itself as a provider of children's clothing and products. The company aims to offer a wide range of items to cater to the diverse needs of parents, guardians, and caregivers seeking quality products for children. The offline shop, established since 2014, and the subsequent online expansion have allowed the business to access a broader customer base."

This is Baby Favourite Shop's 1st investment note with Alixco.

This investment note is secured by 2 personal guarantees, as required by ALIXCO P2P Financing.

The funds will be used for working capital. "Baby Favourite Shop intends to utilize these funds to ensure ample inventory to accommodate the projected increase in business volume for the upcoming period. The company has been consistently growing every year, particularly this year where an increase of threefold compared to last year is anticipated. Furthermore, the company's customer base continues to expand."

"Baby Favourite Show was started as a children's clothing business to offer fashionable, beautiful, and affordable children's clothing. It was quite challenging to find such items as there were only a few options available in the market, and they were often expensive. Consequently, I decided to venture into running a children's clothing business on my own.

The reason customers choose my business is the same – the difficulty of finding fashionable, beautiful, high-quality, and cost-effective children's clothing in the market. Our primary customer base consists of children aged 1 to 14, and our target purchasers are primarily mothers.

Here are the reasons why they choose to buy from my business:

    Exceptional service and innovation.
    The children's clothing we offer is both fashionable and beautiful, consistently setting trends ahead of the market.
    Our products are known for their cost-effectiveness." (Comment by founder)

Funding amount
RM 250,000.00 for x months.
14.64 % interest (nominal, p.a.)
Business type
Sole proprietorship, sale of baby clothing 
Location
Segamat, Johor
Number of outlets
2
Number of directors
1
Personal guarantees
2
Year of incorporation
2014
Number of employees
19

Important Risk Information: 

The risk score of CAA3 (‘Medium risk’) was determined by a blend of our internal risk-based pricing algorithm, an external risk score from a leading credit rating agency and a variety of qualitative factors. It is an approximation only and does not guarantee any specific outcome. Our risk score ranges from A(‘lower risk’), B(‘medium risk’), C(‘medium-high risk’) to D(‘high risk’).

Risk score of CAA3 (‘higher risk’)  indicates that this investment amount has an elevated-high level of risk.

Revenue and profit data for Baby Favourite Shop (unaudited and self-reported): 

Total Revenue: 
2022: 1,946,392.42
2021: 1,843,838.04

Profit before tax: 
2022: 173,424.01
2021: 149,118.08

Alixco charges investors 1% on total repayments (for 6 months investment notes) only if and when repayment occurs.