Democratization of investing. Equity investing only used to be available to millionaires / VCs / large scale funds.

Investments often starting from as low as RM 1000 per investment opportunity (versus RM 100,000+ for traditional private equity funds).

Own an equity stake in a early-stage private company at a (low) valuation.

Compliment traditional investment products with a low-correlation (low β) asset class

Historically one of the highest performing asset classes (VC) with an average of over 15-20% per year. However: high risk of loss.

In case of a very successful investment, get the chance to be part of and IPO or trade sale and make potentially >10 times your money